Apply now to become a finalist at the PrudentialPeak AgeTech Challenge pitch competition to be held Wednesday, May 15, 2025 at the Thrive Center in Louisville, KY.

Who Should Apply?

Innovators that have created tech or tech enabled solutions to preserve and extend the health, longevity and independence of older adults.

We’re interested in wellness, strength and fitness, social engagement, mental health, brain health, nutrition, and intergenerational connection. Other areas include early detection and prevention of chronic diseases and other conditions that adversely impact health such at hearing loss, hypertension, sleep disorders, obesity and hearing loss.

What’s At Stake?

The winner will be awarded a full product deployment in the PrudentialPeak wellness platform and the opportunity to provide services to Prudential long-term care policy holders.

Selection and Judging Criteria

1. Product Adoption. The product or service much be commercially available and have validated adoption by it’s customers and end users.

2. Revenue Model Viability. The company must be able to show that is has traction with paying customers. B2B, B2C, and B2B2C models all acceptable.

3. Proof of Claims. The company must provide data to support its product claims.

4. Relevance to Target Market. The company must show that its product or service can address the needs health and wellness needs of long-term care policy holders.

5. Readiness. Early stage innovations are encouraged to apply but must be determined by the judges to be ready for a large-scale deployment with Prudential.